Privacy Policy

Last updated: July 17, 2025

Eyerich (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected and processed by Eyerich.

This Privacy Policy explains how we collect, use, store, and disclose your personal data when you use our website, its associated sub-domains, and our mobile and web application (collectively, the “Service”). By accessing or using our Service, you acknowledge that you have read and understood this Privacy Policy.

Where required under applicable law, we will obtain your explicit consent before collecting or processing your personal data.

  1. DEFINITIONS AND KEY TERMS
  • Cookie: A small piece of data stored on your device by your web browser while browsing a website. Cookies are used for various purposes, including identifying your browser, performing analytics, remembering preferences (such as language or login details), and enhancing user experience.
  • Company (also referred to as “we,” “us,” or “our”): Refers to Eyerich.
  • Country: Refers to the jurisdiction in which Eyerich is based, in this case, India.
  • Customer: Refers to the individual or legal entity (such as a company or organisation) that signs up or subscribes to use Eyerich’s Service for business or personal purposes.
  • Device: Any internet-connected device such as a smartphone, tablet, computer, or any other technology that can access the Service.
  • IP Address: A unique string of numbers assigned to each device connected to the Internet. It can sometimes be used to approximate the geographic location of a device.
  • Personnel: Individuals employed by or contracted to perform services on behalf of the Company.
  • Personal Data: Any information that relates to an identified or identifiable natural person (such as a name, IP address or email address)
  • Service: Refers to the functionality, products, applications, and services provided by Eyerich, including but not limited to access via the website and mobile application.
  • Third-Party Service Providers: Refers to external entities such as analytics providers, marketing partners, advertisers, and other organisations that may assist in delivering, promoting, or improving our services, and with whom personal data may be shared in accordance with this Policy.
  • Website: Refers to the official Eyerich website, accessible at Eyerich.
  • You: The individual (data subject) who accesses or uses the Service, whether personally or on behalf of an organisation, and whose personal data is processed under this Privacy Policy.
  1. CATEGORIES OF PERSONAL DATA AND PROCESSING

We process personal data under specific lawful bases, which may include performance of a contract, compliance with a legal obligation, your consent, or our legitimate interests. Below is a breakdown of the categories of personal data we collect and how they are processed:

Data Categories and Data Types: –

I. Personal and Contact Information

  • Data Types: Google or other account name (whichever you logged in with), email address.
  • Purpose: To communicate with you, manage your account, provide customer support, and respond to inquiries.
  • Legal Basis: Performance of a contract.

II. Technical and Security Data

  • Data Types: IP address, device name, browser type and version, operating system, access times, pages viewed, referring URLs, and configuration data.
  • Purpose: To ensure the security and operation of our services, fraud prevention, debugging, diagnostics, and system analytics.
  • Legal Basis: Legitimate interest, legal obligation (for logs)

III. Usage and Log Data

  • Data Types:  usage logs, session information, page interaction, crash reports, and download errors.
  • Purpose: Service improvement, debugging, performance monitoring, and internal analytics.
  • Legal Basis: Legitimate interest, legal obligation (for logs)

IV. Transaction and Order Information

  • Data Types: Purchase history, subscription and order details, in-transaction data.
  • Purpose: To process transactions and subscriptions, manage billing and payment history.
  • Legal Basis: Performance of a contract, legal obligation (billing)

V. Marketing and Analytics Data

  • Data Types: Cookies, analytics data, user preferences, and interaction with marketing emails or ads.
  • Purpose: Personalised advertising, direct marketing, and performance tracking of campaigns.
  • Legal Basis: Legitimate interest, Consent (for cookies other than strictly necessary ones)

We may collect your above-mentioned data directly from you through electronic or physical mediums, your mobile device, third-party platforms through which you can access our application through these mediums, such as Google Play Store, for compliance with legal obligations, enhancing our services, administering your use of our services, as well as enabling you to enjoy and easily navigate our services.

  1. CONSENT :

By using this website, we imply that you consent to the collection, storage and use of your personal data as described in our privacy policy. You agree that we may collect, use and disclose your personal data for the purpose outlined in the privacy policy, including but not limited to,

  • Providing services and features.
  • Improving user experience.
  • Responding to inquiries and support requests
  • Sending notifications and updates.

You understand that you have the right to withdraw your consent at any time, and you can do so by contacting us at: support@eyerich.in

  1. HOW WE USE YOUR INFORMATION

We use your information for a variety of service and business purposes, including to provide our Services, for administrative purposes, and to market our products and Services, as described in every data category stated above.

  1. RETENTION OF PERSONAL INFORMATION

We may store the personal information we collect as described in this Privacy Notice for as long as you use our Services or as necessary to fulfil the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defences, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

  1. GENERAL PRINCIPLES REGARDING PERSONAL DATA PROCESSING

In accordance with this Privacy Policy, personal data are processed by Eyerich as a data controller in line with the basic principles named here: (i) being in accordance with law and good faith, (ii) being accurate and, where necessary, up-to- date, (iii) being processed for specific, explicit and legitimate purposes, (iv) being limited for the purpose for which they are processed and data minimization; and (v) being stored for the period stipulated in the relevant legislation or required for the purpose for which they are processed.

  1. PURPOSES OF PROCESSING PERSONAL DATA

Your personal data will be processed via automatic or non-automatic means for the purposes stated below, in accordance with the applicable legislation where it is expressly permitted by the laws, the establishment of a contract or direct relation to the execution or performance of the contract and for the legitimate interests of Eyerich, provided that your fundamental rights and freedoms are protected.

  1. TECHNICAL AND ADMINISTRATIVE MEASURES

Eyerich stores the personal data it processes in accordance with relevant legislation for periods stipulated in relevant legislation or required for processing. Eyerich undertakes to take all necessary technical and administrative measures and to take the due care to ensure the confidentiality, integrity and security of personal data. In this context, it takes the necessary measures to prevent unlawful processing of personal data, unauthorised access to data, unlawful disclosure, modification or destruction of data. Accordingly, Eyerich takes the following technical and administrative measures regarding the personal data it processes:

  1. USER IDENTIFICATIONS

Eyerich employees’ authorisation to Eyerich systems is limited only to the extent necessary by job descriptions; in case of any change of authority or duty, systemic authorisations are also updated.

  1. LOGGING

All transaction records regarding sensitive data are securely logged.

  1. TRANSFERRING PERSONAL DATA TO THIRD PARTIES

We may transfer your personal data to third parties as outlined above. In doing so, we take appropriate security measures to ensure your data remains protected during and after the transfer. When sharing data with external service providers or processors, we enter into contractual agreements to ensure they process personal data in compliance with applicable data protection laws and our instructions.

  1. SALE OF BUSINESS

We reserve the right to transfer information to a third party in the event of a sale, merger or other transfer of all or substantially all of the assets of Eyerich or any of its Corporate Affiliates (as defined herein), or that portion of Eyerich or any of its Corporate Affiliates to which the Service relates, or if we discontinue our business or file a petition or have filed against us a petition in bankruptcy, reorganization or similar proceeding, provided that the third party agrees to adhere to the terms of this Privacy Policy.

  1. LINKS TO OTHER WEBSITES

This Privacy Policy applies only to the Services. The Services may contain links to other websites not operated or controlled by the company. We are not responsible for the content, accuracy or opinions expressed in such websites, and such websites are not investigated, monitored or checked for accuracy or completeness by us. Please remember that when you use a link to go from the Services to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our platform, is subject to that website’s own rules and policies. Such third parties may use their own cookies or other methods to collect information about you.

  1. COOKIES

Eyerich uses cookies to understand how you interact with our website and to improve its performance and functionality. Cookies are small data files stored on your device by your web browser.

We use different types of cookies, including strictly necessary cookies, which are essential for the operation of our website (e.g., remembering your login session) and non-essential cookies, such as those used for enhanced functionality or performance (e.g., remembering preferences, enabling video playback). We only use non-essential cookies after obtaining your explicit consent through our cookie management tool. You can see and manage cookie types from this tool, and withdraw your consent at any time, even after you give consent.

Additionally, most browsers also allow you to control or disable cookies via their settings. Please visit your browser’s menu to proceed. Also, please note that disabling cookies may affect the functionality and performance of our website, and some features may no longer be available.

  1. PAYMENT DETAILS

With respect to any credit card or other payment processing details, please note that we do not access, collect or store any credit card information. All payment transactions for purchases are securely processed by payment service providers. If you wish to manage or request the deletion of your payment information, please contact the respective platform directly.

  1. CHANGES TO THIS POLICY

We reserve the right to modify this policy at any time. Users will be notified of any significant changes through the website or via email. In case of Amalgamation/Acquisition/Merger, your information may be transferred to the new owners in accordance with the policy, to enable us to continue serving you.

  1. CONTACT US
 
  1. ACKNOWLEDGEMENT